CPM Networks: How to Get the Most Out Of Monetizing Your New Blog
So you worked hard to promote your new site or blog. You have created a beautiful site with awesome content and you already have loyal readers following your every word.
Still, it doesn’t mean you know how to make money from it. To become a pro, you still have to take some important steps.
Obviously, the first option you’ve explored is Google AdSense. However, unless your traffic is really high, as well as your CTR, you’ll hardly make any money from it – definitely not enough to compensate for the immense time and effort needed to create a popular blog.
This is when you might start to consider other monetizing options, such as ad networks.
If this is your case, I recommend you try a network that’s based on CPM. That’s “cost per mille,” or per 1000 impressions.
Benefits of using CPM
Whether you can get more revenue with a CPM network than with AdSense depends on your traffic quality and type.
When you have high traffic but a low click rate, it’s usually more profitable to use CPM.
Consider, for example, a site with 4000 daily page impressions.
Google Adsense Page CTR is 0.11%
Total clicks = 4
Earnings = $1
An average ad unit will result in ($1 * 30) = $30 per month (roughly)
Compare this with a CPM ad that pays $2 per 1000 impressions. Then your daily earning is $2 * 4 = $8. That’s $240 monthly.
This example shows it could be a good idea to try different monetization options.
Another case where you should consider alternatives for AdSense is when your blog has high-quality visitors who tend to click and purchase often. In that case, a performance-based ad network like RevenueHits might bring the best results.
Best CPM networks for new blogs
One of the biggest challenges for new bloggers and site owners is to monetize their sites is the entry requirements for many ad networks. Some of the most popular CPM-based ad networks, like Tribal Fusion or Casale Media, require 25,000-50,000 page views per month – a little much for most new publishers!
Fortunately, there are a few that are open to low-traffic sites and will bring results for websites at any scale.
One of the best is definitely RevenueHits. It’s reliable, easy to use and offers a wide range of targeted ads.
Depending on your traffic and type of site, you might get anywhere from $0.5 to $30 CPM.
RevenueHits also offers CPA or cost per acquisition. In this model, you get paid whenever a viewer actually purchases a product, like a commission. Once your blog is established and you have a loyal, high-quality viewer base, this allows you to make much more revenue.
Conclusion
Using one of the CPM networks for your ads might be the best solution for monetizing your blog or site.
The list of ad networks here contains the leading CPM networks in this field with low entry requirements, making them a good choice for new blogs.
Sometimes you will need to consider other options such as a performance ad network, or combining more than one form of monetization. You have to try different options and figure out a combination that works.
I hope this article can serve as a stepping-stone for more revenue.